Benefits
Benefit from our entrepreneur gene and global expertise
Only when all contribute their firewood can they build up a strong fire.
Chinese proverb
Attract local customers with local expertise
Many German companies have benefited from the rapid growth dynamics in China. They brought numerous strengths to the table, e.g. their engineering and technological expertise and their high product and service quality ("Made in Germany"), but also a strong brand and brand awareness, active customer management, and ingenious marketing and communications concepts.
However, in order to achieve long-term success as a global market leader in China, they constantly had to learn
⇒ about cultural peculiarities in ChinaÂ
⇒ about the buying and decision-making behavior of Chinese customers
⇒ about the strengths of Chinese employees as well asÂ
⇒ about market trends and business practices in China.
That's why they entrusted experienced marketing and communications experts to support local customers with local expertise during the market entry and business development phases.
Ever thought about this?
Determining how to market your business in Germany or Europe is a difficult decision – and one that can have big (not to mention, expensive) consequences affecting your bottom line.
⇒ Are you familiar with market and business situations? Â
⇒ Who are you going to call to keep up with the latest trends Â
  and market changes?
⇒ How will you convince (potential) customers of your brand Â
  and market your products and services?
⇒ How will you increase your brand awareness?
As your company grows, sometimes it’s hard to catch up with every aspect of your marketing.
You may or may not have a marketing & communication expert for overseas expansion. Deciding between hiring a team of in-house marketers or hiring a marketing expert does not just come down to price, but maximum efficiency.
Here's where we kick in:
As professional marketing experts we can save you time, conserve money, and strengthen your brand.
As global experienced project arrangers, up to today we have implemented tons of projects for national and international market and technology leaders, as well as for our own customers.
For German companies we successfully managed projects in China and as well as the global communication of the change of ownership of KraussMaffei to the Chinese enterprise ChemChina.
Therefore we have a deep understanding of customer approach in different cultures.
Benefits
More than 25 years for national global market and technology leaders ensure you a strong and distinctive brand presence in Germany and Europe!
More than 12 years of leading global departments as well as national and international project teams ensure that you are appreciated by your employees, customers and business partners!
The coaching of more than 50 board members, managing directors and subsidiary managers ensures a convincing appearance both internally and externally!
Over 3,200 global projects and product launches for the Group, business units and subsidiaries in more than 20 countries ensure successful project planning and budget management!
Over 50 projects and product launches for German companies in China and Chinese companies in Germany ensures a deep understanding of customer approach in different cultures.
More than 100 strategic projects ensure the upgrade of your market presence and the elevation of your business opportunities in Germany and in Europe
Where our customers come from?
All projects always had two things in common: They started with a well thought-out concept and we were always in the middle of the implementation. Whether alone, in the team, as the leader of a national or global project team or as an individual entrepreneur.
Our customers benefit from our experience in the B2B and B2C industries: